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La investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle
By: Dillon, William R
.
Contributor(s): Madden, Thomas J | Firtle, Neil H.
Material type: 
TextPublisher: Madrid : Irwin Professional Publishing, 1996Description: 735 p.ISBN: 848086253X.Subject(s): Mercadeo -- -Investigaciones | Muestreo (Estadística) | Análisis de mercadoDDC classification: 658.83 D579i
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 D579i (Browse shelf) | Ej.1 | Available | 990986 |
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Contiene además Glosario (p. 708-722)
Incluye bibliografía e índices