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Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
By: Claney, Kevin J
.
Contributor(s): Shulman, Robert S.
Material type: 
TextPublisher: México : McGraw-Hill Interamericana, 1994Description: xxxiv, 341 p.ISBN: 9701005198.Subject(s): Mercadeo | Planificación estratégica | Mercadeo -- -Toma de decisiones | Mercadeo -- -Investigaciones | Publicidad | Mercadeo directo | Promoción de ventas | Servicios al clienteDDC classification: 658.8 C587m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 C587m (Browse shelf) | Ej.1 | Available | 901137 |
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