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Comportamiento del consumidor / Henry Assael
By: Assael, Henry
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Material type: 
TextSeries: Soluciones empresariales.Publisher: México : International Thomson Editores, 1999Edition: Sexta edición.Description: xvi, 684 p. : il.ISBN: 968752958X.Subject(s): Comportamiento del consumidor | Consumidores | Preferencias de los consumidoresDDC classification: 658.8342 A844c 1999
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8342 A844c 1999 (Browse shelf) | Ej.1 | Available | 991367 |
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| 658.83408 P659m Marketing para adolescentes / | 658.8342 A454c 1999 Comportamiento del consumidor : decisiones y estrategia de marketing / | 658.8342 A71c 1998 Consumer behavior and marketing action / | 658.8342 A844c 1999 Comportamiento del consumidor / | 658.8342 B632c 2002 Comportamiento del consumidor / | 658.8342 D278c 2002 El Consumidor turístico / | 658.8342 D815c Comportamiento del consumidor : |
Contiene glosrio (p. 615-627)
Incluye bibliografía e índice