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Marketing de guerra / Al Ries

By: Ries, Al.
Material type: TextTextSeries: Serie McGraw-Hill de Management.Publisher: Madrid : McGraw-Hill Interamericana, 1999Description: xvii, 141 p.ISBN: 8476155697.Subject(s): Mercadeo | Mercadeo -- -Historia | Mercadeo -- -Casos | Planificación estratégicaDDC classification: 658.8 R559m