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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas
By: Alonso Rivas, Javier
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Material type: 
TextPublisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Edition: Segunda edición revisada y ampliada.Description: 566 p. : il. (algunas col.).ISBN: 8473561872.Subject(s): Comportamiento del consumidor | Consumidores -- -InvestigacionesDDC classification: 658.8342 A454c 1999
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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| Libro (general) | Biblioteca Central UNIBE | General | 658.8342 A454c 1999 (Browse shelf) | Ej.1 | Available | 001522 |
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| 658.834 O82p Por qué compra la gente / | 658.834 T889c Cómo elegimos? : | 658.83408 P659m Marketing para adolescentes / | 658.8342 A454c 1999 Comportamiento del consumidor : decisiones y estrategia de marketing / | 658.8342 A71c 1998 Consumer behavior and marketing action / | 658.8342 A844c 1999 Comportamiento del consumidor / | 658.8342 B632c 2002 Comportamiento del consumidor / |
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