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La esencia del marketing / selección de Robert J. Dolan
Contributor(s): Dolan, Robert J
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Material type: 
TextPublisher: Bogotá : Grupo Editorial Norma, 1995Description: 2 volúmenes.ISBN: 9580436657.Subject(s): Mercadeo | Planificación estratégica | Segmentación del mercado | Mercado de exportaciónDDC classification: 658.802 E75
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 E75 (Browse shelf) | Ej.1 | Available | 990648 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 E75 (Browse shelf) | Ej.2 | Available | 001548 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 E75 (Browse shelf) | Ej.3 | Available | 001549 |
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| 658.80072 I61s Spices : a survey of the world market | 658.802 B534d 2004 Data mining techniques : for marketing, sales and customer relationship management / | 658.802 E75 La esencia del marketing / | 658.802 E75 La esencia del marketing / | 658.802 E75 La esencia del marketing / | 658.802 F363s Segmentación de mercados / | 658.802 G956a 1996 Administración de marketing : estrategías y programas / |
Contiene v.1: Estrategia -- v.2 Plan de acción