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Fashion sales promotion : the selling behind the selling / Pamela Phillips, Ellye Bloom, John D. Mattingly

By: Phillips, Pamela M [autor] | Bloom, Ellye [autor] | Mattingly, John D [autor].
Material type: TextTextPublisher: New York : John Wiley & Sons, 1985Description: xi, 223 páginas.ISBN: 0471861464.Subject(s): Promoción de ventas | ModaDDC classification: 658.82 P562f
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.82 P562f (Browse shelf) Ej.1 Available 021530
Libro (general) Biblioteca Central UNIBE
General 658.82 P562f (Browse shelf) Ej. 2 Available 021531

Contiene además glosario (p. 213-218)

Incluye bibliografía e índice