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Kellog on integrated marketing / Dawn Lacabucci, Babby Calder
Contributor(s): Lacabucci, Dawn
| Calder, Babby.
Material type: 
TextPublisher: New Jersey : John Wiley & Sons, 2003Description: xxi, 310 p.ISBN: 0471204765.Subject(s): Mercadeo | Comunicación en mercadeo | Comportamiento del consumidor | Preferencias de los consumidores | Segmentación del mercado | Mercadeo -- -Toma de decisionesDDC classification: 658.8 K29
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K29 (Browse shelf) | Ej.1 | Available | 050586 |
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