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Communicating globally; an integrated marketing approach / Don E. Schultz, Philip J. Kitchen
By: Schultz, Don E
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Contributor(s): Kitchen, Philip J.
Material type: 
TextPublisher: Chicago : NTC Business Books, 2000Description: 280 p.ISBN: 0844225223.Subject(s): Mercado de exportación | Mercado de exportación -- Administración | Mercadeo | Comunicación internacional | Mercado de exportación -- CasosDDC classification: 658.848 S387c
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.848 S387c (Browse shelf) | Ej.1 | Available | 050588 |
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| 658.848 K26f Fundamentos de mercadotecnia internacional / | 658.848 M345í 2007 Marketing internacional de lugares y destinos : | 658.848 M345í 2007 Marketing internacional de lugares y destinos : | 658.848 S387c Communicating globally; an integrated marketing approach / | 658.848 T322i 2000 Introducción a la mercadotecnia internacional / | 658.85 A232m Manual del vendedor profesional / | 658.85 A917p El placer de vender / |
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