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Integrated marketing communications / Don E Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
By: Schultz, Don E
.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: 
TextPublisher: Lincolnwood : NTC Business Books, 1997Description: xvii, 216 p.ISBN: 0844233633.Subject(s): Comunicación en mercadeo | MercadeoDDC classification: 658.802 S387i
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 S387i (Browse shelf) | Ej.1 | Available | 050594 |
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