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Principles of marketing / Philip Kotler, Gary Armostrong
By: Kotler, Philip
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Contributor(s): Armostrong, Gary.
Material type: 
TextSeries: Eastern economy edition.Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Edition: 10ª edición.Description: xxix, 661 páginas.ISBN: 8120323491.Subject(s): Mercadeo | Mercadeo -- -Aspectos morales y Eticos | Comunicación en mercadeo | Consumidores | Productos nuevos | Promoción de ventas | Discriminación de precios | Canales de comercialización | Mercado de exportación | Mercadeo -- -Aspectos socialesDDC classification: 658.8 K87pr
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 K87pr (Browse shelf) | Ej.1 | Available | 050597 |
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| 658.8 K87me Mercadotecnia / | 658.8 K87n La nueva competencia más allá de teoría z : | 658.8 K87p Principles of marketing / | 658.8 K87pr Principles of marketing / | 658.8 L218f Fundamentos de marketing / | 658.8 L218m 1998 Marketing / | 658.8 L218m 2000 Marketing / |
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