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IMC the next generation: five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz
By: Schultz, Don
.
Contributor(s): Schultz, Heidi.
Material type: 
TextPublisher: New York : McGraw-Hill, 2004Description: xxiii, 408 p.ISBN: 0071416625.Subject(s): Mercadeo | Comunicación en administración | Marcas de productos | ClientesDDC classification: 658.8 S387i
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 S387i (Browse shelf) | Ej.1 | Available | 050908 |
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