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Marketing estratégico / Orville C. Walker [y otros tres]
Contributor(s): Walker, Orville C [autor]
| Boyd, Harper W., Jr [autor] | Mullins, John [autor] | Larréché, Jean-Claude [autor].
Material type: 
TextPublisher: México : McGraw-Hill, 2005Description: xviii, 431 páginas.ISBN: 9701045962.Subject(s): Mercadeo | Planificación estratégica | Toma de decisiones | Competitividad | posicionamiento (Publicidad)DDC classification: 658.8 M345
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M345 (Browse shelf) | Ej.1 | Available | 051185 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M345 (Browse shelf) | Ej.2 | Available | 051186 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M345 (Browse shelf) | Ej.3 | Available | 051187 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M345 (Browse shelf) | Ej.4 | Available | 051188 |
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| 658.8 M294e Estrategias de marketing : de la teoría a la práctica / | 658.8 M345 Marketing estratégico / | 658.8 M345 Marketing estratégico / | 658.8 M345 Marketing estratégico / | 658.8 M345 Marketing estratégico / | 658.8 M345 2004 Marketing / | 658.8 M345 2004 Marketing / |
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