Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva
By: Arellano Cueva, Rolando
.
Material type: 
TextPublisher: México : McGraw-Hill, 2002Description: xxii, 457 p. : il., col.ISBN: 9701035275.Subject(s): Comportamiento del consumidor | Mercadeo | Planificación estratégica | Consumidores -- -Aspectos psicológicos | Preferencia de los consumidoresDDC classification: 658.8242 A679c
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8242 A679c (Browse shelf) | Ej.1 | Available | 060461 |
Incluye índice