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Marketing communications : integrated theory strategy and tactics / James G. Hutton, Francis J. Mulhern
By: Hutton, James G
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Contributor(s): Mulhern, Francis J.
Material type: 
TextPublisher: New Jersey : Pentagram, 2002Description: x, 372 p.ISBN: 0970910304.Subject(s): Comunicación en mercadeo | Mercadeo | Publicidad | Promoción de ventasDDC classification: 658.802 H984m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 H984m (Browse shelf) | Ej.1 | Available | 060890 |
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| 658.802 G962g Gerencia de marketing : | 658.802 G962g Gerencia de marketing : | 658.802 H557p El plan de marketing estratégico / | 658.802 H984m Marketing communications : integrated theory strategy and tactics / | 658.802 K49b Blue ocean strategy : | 658.802 K553m Marketing management / | 658.802 K87f A framework for marketing management / |
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