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Marketing management text and cases : basi marketing management / Douglas J. Dalrymple, Leonard J. Parsons
By: Dalrymple, Douglas J
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Contributor(s): Parsons, Leonard J.
Material type: 
TextPublisher: New York : John Wiley & Sons, 2000Edition: Segunda edición.Description: v. 319 p.ISBN: 0471362018.Subject(s): Administración de mercadeo. -- Exámenes, preguntas, etc | Administración de mecadeo -- CasosDDC classification: 658.8 D151m
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 D151m (Browse shelf) | Ej.1 | Available | 061010 |
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| 658.8 C998a 2001 Administración de la mercadotécnia / | 658.8 C998a 2001 Administración de la mercadotécnia / | 658.8 C998m 2002 Marketing internacional / | 658.8 D151m Marketing management text and cases : basi marketing management / | 658.8 D273ó La organización que actúa en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / | 658.8 D568a 1998 Abc del marketing / | 658.8 D598 2000 Dirección de marketing : |