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Compartimiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth H. Coney ; traduccion Maria del Pilar Carril Villarreal
By: Hawkins, Del I
.
Contributor(s): Best, Roger J | Coney Kenneth A.
Material type: 
TextPublisher: México : McGraw-Hill, 2004Edition: Novena edición.Description: xxiv, 758 p. : il. + 1 CD.ISBN: 9701044665.Subject(s): Comportamiento del consumidor | Consumidores | Toma de decisiones | MercadeoDDC classification: 658.8342 H393c 2004
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8342 H393c 2004 (Browse shelf) | Ej.1 | Available | 061180 |
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