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Marketing internacional / Philip R. Cateora, John L. Graham

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: TextTextPublisher: México : McGraw-Hill, 2001Edition: Segunda edición.Description: xxiii, 810 p.ISBN: 9701029070.Subject(s): Mercadeo | Mercadeo -- -Historia | Comercio exterior | Empresas internacionales | Planificación estrategica | 6 Mercadeo -- -CasosDDC classification: 658.848 C359m 2001
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.848 C359m 2001 (Browse shelf) Ej.1 Available 070440
Libro (general) Biblioteca Central UNIBE
General 658.848 C359m 2001 (Browse shelf) Ej.2 Available 070737

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