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Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción José Francisco Javier Dávila Martínez
By: Malhotra, Naresh K
.
Material type: 
TextPublisher: México : Pearson Educación, 2004Edition: Cuarta edición.Description: [ca. 810 p.].ISBN: 970-24-0491-5.Subject(s): INVESTIGACION DE MERCADOS | ANALISIS DE MERCADEO | EMPRESAS INTERNACIONALES -- -MERCADEODDC classification: 658.83 M249i 2004
Contents:
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 M249i 2004 (Browse shelf) | Ej.1 | Available | 070731 |
Mercadeo