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La investigación de mercados en un entorno de marketing/ William R. Dillon, Thomas J. Madden, Neil H. Firtle.
By: Dillon, William R
.
Contributor(s): Madden, Thomas J | Firtle, Neil H.
Material type: 
TextPublisher: Madrid : McGraw-Hill Irwin, 1997Edition: Primera edición.Description: xxii, 735 p. : il.ISBN: 8448108450.Subject(s): Mercadeo -- -Investigaciones | Muestreo (Estadística) | Análisis de mercadeoDDC classification: 658.83 D579in
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 D579in (Browse shelf) | Ej.1 | Available | 071088 |
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Marketing research in a marketing environment
Incluye bibliografía, glosario: (p. 708-722 ), e índice