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Estrategía de marketing / O.C. Ferrell, Michael D. Hartline ; traduccion Verania de Parres
By: Ferrell, O. C [autor]
.
Contributor(s): Hartline, Michael D [autor] | Parres, Verania de [traductor].
Material type: 
TextPublisher: México : Thomson Editores, 2006Edition: Tercera edición.Description: xx, 628 páginas : ilustraciones.ISBN: 9706864962040.Subject(s): Mercadeo | Administración de mercadeo | Planificacion estrategicaDDC classification: 658.8 F383e 2006
Contents:
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 F383e 2006 (Browse shelf) | Ej.1 | Available | 071142 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 F383e 2006 (Browse shelf) | Ej.2 | Available | 100892 |
Titulo original: Marketing strategy
Incluye bibliografía e índices
Mercadeo