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Data mining techniques : for marketing, sales and customer relationship management / Michael J. A. Berry and Gordon S. Linoff.
By: Berry, Michael J. A
.
Contributor(s): Linoff, Gordon S.
Material type: 
TextPublisher: Indianápolis : John Wiley & Sons, 2004Edition: Segunda edición.Description: xxv, 643 p. : il.ISBN: 0471470643.Subject(s): Procesamiento electrónico de datos en Mercadeo | Procesamiento electrónico de datos en administración | Minería de datosDDC classification: 658.802 B534d 2004
Contents:
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 B534d 2004 (Browse shelf) | Ej.1 | Available | 080066 |
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| 658.80068 C419m Marketing turístico / | 658.8007 M358d Diez temas de sociología para gente de marketing / | 658.80072 I61s Spices : a survey of the world market | 658.802 B534d 2004 Data mining techniques : for marketing, sales and customer relationship management / | 658.802 E75 La esencia del marketing / | 658.802 E75 La esencia del marketing / | 658.802 E75 La esencia del marketing / |
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