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Market segmentation : conceptual and methodological foundations/ Michel Wedel, Wagner A. Kamakura.
By: Wedel, Michel
.
Contributor(s): Kamakura, Wagner A. (Wagner Antonio).
Material type: 
TextPublisher: Boston : Kluwer Academic Publishers, 2000Edition: Segunda edición.Description: xxii, 382 p. : ill.ISBN: 0792386353040.Subject(s): Segmentación del mercado | Segmentación del mercado -- -Metodos estadísticos | Mercadeo directo | MercadeoDDC classification: 658.802 W391m 2000
Contents:
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| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 W391m 2000 (Browse shelf) | Ej.1 | Available | 080059 |
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