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Media planning : a practical guide / Jim Surmanek.
By: Surmanek, Jim
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Material type: 
TextPublisher: New York : McGraw-Hill, 1996Edition: Tercera edición.Description: xii, 209 p.ISBN: 0844235121.Subject(s): Publicidad -- -Planeación | Publicidad -- -Toma de decisionesDDC classification: 659.111 S961m 1996
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| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 659.111 S961m 1996 (Browse shelf) | Ej.1 | Available | 080052 | |
| Libro (general) | Biblioteca Central UNIBE | General | 659.111 S961m 1996 (Browse shelf) | Ej.2 | Available | 100894 |
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| 659.11 W365c Cómo hacérse publicitario / | 659.111 S813t Truth, lies, and advertising : | 659.111 S961m 1996 Media planning : a practical guide / | 659.111 S961m 1996 Media planning : a practical guide / | 659.112 P712 Planning : | 659.1122 H557m Manual de creatividad publicitaria / | 659.1122 S211m La máquina de imaginar / |
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