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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
By: Roberts, Kevin, 1949-
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Material type: 
TextPublisher: New York : PowerHouse Books, 2005Edition: Segunda edición.Description: 245 p. : il.ISBN: 157687270X.Subject(s): Marcas de fábrica | Mercadeo | PublicidadDDC classification: 658.827 R643L 2005
Contents:
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.827 R643L 2005 (Browse shelf) | Ej.1 | Available | 080400 |
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| 658.827 K641n No logo : taking aim at the brand bullies / | 658.827 L753b Brand sense; build powerful brands through touch taste smell sight and saund / | 658.827 M818f Firebrands: | 658.827 R643L 2005 Lovemarks : the future beyond brands / | 658.827 S473m El marketing de la marca : una aproximación a la semiótica / | 658.827 V195i La imágen de marca de los países / | 658.827 V195i La imágen de marca de los países / |
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