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Introducción a la mercadotecnia internacional / Vern Terpstra, Lloyd C. Russow.

By: Terpstra, Vern.
Contributor(s): Russow, Lloyd C.
Material type: TextTextPublisher: México : International Thomson Editores, 2000Edition: Cuarta edición.Description: xi, 211 p. : il.ISBN: 9706860533.Subject(s): Mercado de exportación | Mercadeo | Comercio exterior | Empresas internacionalesDDC classification: 658.848 T322i 2000
Contents:
Mercadeo
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 658.848 T322i 2000 (Browse shelf) Ej.1 Available 080517

Título original: International dimensions of marketing

Incluye bibliografía e índice

Mercadeo