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La guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción: María Teresa Saldivar
By: Ries, Al [autor]
| Trout, Jack [autor].
Contributor(s): Saldivar, María Teresa [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1986Description: 213 páginas : ilustraciones.ISBN: 9684519982.Subject(s): Mercadeo -- PublicidadDDC classification: 658.835 R559gu
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.835 R559gu (Browse shelf) | Ej.1 | Available | 891027 |