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Consumer behavior and marketing action / Henry Assael
By: Assael, Henry [autor]
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Material type: 
TextPublisher: Cincinnati : South-Western College Publishing, 1998Edition: Sexta edición.Description: xviii, 718 páginas : ilustraciones.ISBN: 0538867701040.Subject(s): Comportamiento del consumidor | Motivación (psicología) | Análisis de mercadeo | Mercadeo -- InvestigacionesDDC classification: 658.8342 A71c 1998
Contents:
Content advice: This book presents a macro approach to consumer bvehavior applied to all facets of the text: needs, motives information processing, and marketing. beside it explores the ethical dilemmas and challenges marketers face as they try to market products based on consumer needs and behaviors when those behaviors - such as underage drinking - conflict with social and cultural values
Mercadeo
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8342 A71c 1998 (Browse shelf) | Ej.1 | Available | 090418 |
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| 658.834 T889c Cómo elegimos? : | 658.83408 P659m Marketing para adolescentes / | 658.8342 A454c 1999 Comportamiento del consumidor : decisiones y estrategia de marketing / | 658.8342 A71c 1998 Consumer behavior and marketing action / | 658.8342 A844c 1999 Comportamiento del consumidor / | 658.8342 B632c 2002 Comportamiento del consumidor / | 658.8342 D278c 2002 El Consumidor turístico / |
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Mercadeo
This book presents a macro approach to consumer bvehavior applied to all facets of the text: needs, motives information processing, and marketing. beside it explores the ethical dilemmas and challenges marketers face as they try to market products based on consumer needs and behaviors when those behaviors - such as underage drinking - conflict with social and cultural values