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El gran giro de la mercadotécnia : la era del individuo y cómo beneficiarse con ella/ Stan Rapp, Tom Collins ; traducción Roberto A. Haas, Lae Uia
By: Rapp, Stan
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Material type: 
TextPublisher: México : McGraw-Hill, 1991Description: 480 p.ISBN: 0133655601.Subject(s): Collins, Tom | Collins, Tom | Haas, Roberto | Haas, Roberto | Lae Uia | Lae Uia | MercadeoDDC classification: 658.8 R221g
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 R221g (Browse shelf) | Ej.2 | Available | 991619 |
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Reimp 1996