Catalog - Resource Center for Learning and Research
Back to Site - CRAI Library
A practical guide to tourism destination management.
By: World Tourism Organisation
.
Material type: 
TextPublisher: Madrid : World Tourism Organization (UNWTO), 2007Description: vii, 150 páginas.ISBN: 9789284412433.Contained works: World Tourism Organization (UNWTO).Subject(s): Administración turística | Turismo comercialDDC classification: 338.479 W927p Content advice: An introduction to destination management, The strategic foundations: assessing the situation and setting a vision, goals and objectives, Positioning and brandring the destination, Marketing and destination, Developing destination products, Ensuring the quality of the visitorsí experience, Destination e- business and information management, Organising for destination management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 338.479 W927p (Browse shelf) | Ej.1 | Available | 100534 |
Incluye bibliografía: (p.149-150)
An introduction to destination management, The strategic foundations: assessing the situation and setting a vision, goals and objectives, Positioning and brandring the destination, Marketing and destination, Developing destination products, Ensuring the quality of the visitorsí experience, Destination e- business and information management, Organising for destination management