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Budgets of national tourism organizations : 2008-2009 / World Tourism Organization

By: World Tourism Organization and European Travel Commission.
Material type: TextTextPublisher: Madrid : World Tourism Organization (UNWTO), 2010Description: 120 páginas.ISBN: 9789284413416.Subject(s): Turismo -- Presupuesto | Promoción del turismoDDC classification: 338.4791 W927b 2010 Abstract: Budgets of National Tourism Organizations, 2008-2009 is a benchmarking reference tool on inbound tourism marketing. This ETC/UNWTO report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism, as well as their structure, functions and activities, focusing on recent trends and developments. Given the increasing importance of e-marketing, the report also includes a special focus on the use of Information and Communication Technologies (ICT) by NTOs in international tourism promotion. The report covers 62 countries worldwide
Item type Current location Collection Call number Copy number Status Date due Barcode
Libro (general) Biblioteca Central UNIBE
General 338.4791 W927b 2010 (Browse shelf) Ej.1 Available 110226

Budgets of National Tourism Organizations, 2008-2009 is a benchmarking reference tool on inbound tourism marketing. This ETC/UNWTO report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism, as well as their structure, functions and activities, focusing on recent trends and developments. Given the increasing importance of e-marketing, the report also includes a special focus on the use of Information and Communication Technologies (ICT) by NTOs in international tourism promotion. The report covers 62 countries worldwide