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Gamar 3 / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
By: Walker, Orville C
.
Contributor(s): Boyd, Harper W | Larreche, Jean-Claude.
Material type: 
Computer filePublisher: New York : McGraw-Hill, 2003Edition: 4ª edición.Description: 1 CD-ROM.ISBN: 0072466715.Subject(s): Mercadeo -- Estrategias
Contents:
Content advice: Gamar 3 or global allocation of marketing resources is oriented to learning tool focused on global marketing strategy. Gamar 3 specifically addresses key issues concerning the allocation of resources (Management tines, comsumer marketing and traude marketing) and the local adaptation of the marketing mix (Paice) product specifications, consumer marketing and trade marketing
Administración
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Multimedia | Biblioteca Central UNIBE | Mediateca - eLibros | CD-0648 (Browse shelf) | Ej.1 | Not for loan | AV1448 | |
| Multimedia | Biblioteca Central UNIBE | Mediateca - eLibros | CD-0648 (Browse shelf) | Ej.2 | Not for loan | AV1449 | |
| Multimedia | Biblioteca Central UNIBE | Mediateca - eLibros | CD-0648 (Browse shelf) | Ej. 3 | Not for loan | AV1450 |
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Complementa el libro: marketing strategy : a decision focused approach
Administración
Gamar 3 or global allocation of marketing resources is oriented to learning tool focused on global marketing strategy. Gamar 3 specifically addresses key issues concerning the allocation of resources (Management tines, comsumer marketing and traude marketing) and the local adaptation of the marketing mix (Paice) product specifications, consumer marketing and trade marketing