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M2g : Music2go a marketing simulation
Material type:
Computer filePublisher: New York : McGraw-Hill, 2005Description: 1 CD-ROM.ISBN: 0073224332.Subject(s): Mercadeo -- Estudio de casos
| Ventas -- Enseñanza
Contents:
Content advice: New version of the Music2go (m2g) is a computer-based marketing simulation. It can be used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a real life context: the portable CD player (PCD) industry.
Administración
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Multimedia | Biblioteca Central UNIBE | Mediateca - eLibros | CD-0640 (Browse shelf) | Ej.1 | Not for loan | AV1434 |
Administración
New version of the Music2go (m2g) is a computer-based marketing simulation. It can be used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a real life context: the portable CD player (PCD) industry.