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The customer loyalty pyramid / Michael W. Lowenstein.

By: Lowenstein, Michael W, 1942-.
Material type: TextTextPublisher: Westport : Quorum Books, 1997Description: xxiii, 255 páginas.ISBN: 1567200761; 9781567200768.Subject(s): Consumidor | Satisfacción del consumidor | Relaciones con los clientesDDC classification: 658.812 L917c