Universal principles of design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design / William Lidwell, Kritina Holden, Jill Butler.

Includes bibliographical references and index.

"The design we see - whether a marketing campaign or a museum exhibit, a video game or a complex control system - is the culmination of many concepts and practices brought together from 21 variety of disciplines. Because no one person can be a master of all of these disciplines, designers have had to search through different references and resources to find the information and know-how required to make a design work, until now." "Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easyto navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 Rule" to "Chunking," from "Baby-Face Bias" to "Ockham's Razor," and from "Self-Similarity" to "Storytelling," readers will expand their knowledge of 125 important and thought-provoking design concepts." "This landmark reference has become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. This second edition includes revisions, updates, and twenty-five new principles."--BOOK JACKET.