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Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa Maria Rosas Sanchez
By: Loudon, David L
.
Contributor(s): Della Bitta, Albert J [autor] | Rosas Sanchez, Rosa Maria [traductor].
Material type: 
TextPublisher: México : McGraw-Hill, 1985Edition: Cuarta edición.Description: xxiii, 834 p : ilustraciones 658.8342 L886c 1995.ISBN: 0070387672.Subject(s): Comportamiento del consumidor | Consumidores | Preferencias de los consumidores | Segmentación del mercado | Toma de decisionesDDC classification: 658.8342 L886c 1995
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8342 L886c 1995 (Browse shelf) | Ej.1 | Available | 962584 |