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How to market to people not like you: "know it or blow it" rules for reaching diverse customers / Kelly McDonald.
By: McDonald, Kelly
.
Material type: 
TextPublisher: Hoboken : John Wiley & Sons, 2011Description: xxii, 218 p. : ill.ISBN: 9780470879009; 0470879009.Subject(s): Mercadeo | Satisfacción del consumidorDDC classification: 658.8 M135h Summary: Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 M135h (Browse shelf) | Ej.1 | Available | 120865 |
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.