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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traducción: Concepción Verania de Parres Cardenas

By: Rayport, Jeffrey F [autor].
Contributor(s): Jaworski, Bernard J [autor] | Parres Cardenas, Concepción Verania de [traductor].
Material type: TextTextPublisher: México : McGraw-Hill, 2003Description: xlv, 493 páginas : ilustraciones.ISBN: 9701037227; 9789701037225.Subject(s): Comercio electrónico | Mercadeo por internetDDC classification: 658.800285 R277e