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Investigación de mercados / David A. Aaker, V. Kumar, George S. Day.
By: Aaker, David A [autor]
.
Contributor(s): Kumar, V | Day, George S.
Material type: 
TextPublisher: México : Editorial Limusa : John Wiley & Sons, 2001Edition: Cuarta edición.Description: XIV, 776 p. : il., graficas.ISBN: 9789681859091; 968185909X.Subject(s): Estudio de mercado | Mercadeo -- InvestigacionesDDC classification: 658.83 A111i 2001
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.83 A111i 2001 (Browse shelf) | Ej.1 | Available | 12C0243 |
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