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Marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson
By: Hoffman, K. Douglas
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Contributor(s): Bateson, John E. G.
Material type: 
TextPublisher: México : Cengage Learning Editores, 2012Edition: Cuarta edición.Description: 443 páginas : ilustraciones.ISBN: 6074816336; 9786074816334.Subject(s): Mercadeo de servicios | Servicios al cliente | Empresas de serviciosDDC classification: 658.812 H699m 2012
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.812 H699m 2012 (Browse shelf) | Ej. 1 | Available | 14C0045 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.812 H699m 2012 (Browse shelf) | Ej. 2 | Available | 14C0046 |
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