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Venda lo invisible: la mercadotecnia de los servicios intangibles / Harry Beckwith, traducción: Ma.del Pilar Carril
By: Beckwith, Harry [autor]
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Contributor(s): Carril Villarreal, María del Pilar [traductor].
Material type: 
TextPublisher: Naucalpan de Juárez : Prentice Hall, 1998Description: XXI, 158 páginas.ISBN: 9701701283; 9789701701287.Subject(s): Industrias de servicio | Mercadeo | Mercadeo de serviciosDDC classification: 658.8 B397v 1998
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 B397v 1998 (Browse shelf) | Ej.1 | Available | 150450 |