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Marketing: crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d'Amico.
By: Zikmund, William G
.
Contributor(s): D'Amico, Michael.
Material type: 
TextPublisher: México : International Thomson Editores, 2002Edition: Séptima edición.Description: 2 volúmenes : ilustraciones.ISBN: 9706860967 (v. 1); 9789706860965 (v. 1); 9706860975 (v.2); 9789706860972 (v.2).Subject(s): MercadeoDDC classification: 658.8 Z68m 2002
Contents:
Vol. 1. Marketing ; Vol. 2. Panorama introductorio al marketing, la comercialización de productos y el comercio electrónico.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 Z68m 2002 (Browse shelf) | Ej. 1 | Available | 15C0219 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 Z68m 2002 (Browse shelf) | Ej. 2 | Available | 15C0220 |
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| 658.8 Z48m Marketing de servicios : | 658.8 Z48m Marketing de servicios : | 658.8 Z48m 2009 Marketing de servicios/ | 658.8 Z68m 2002 Marketing: | 658.8 Z68m 2002 Marketing: | 658.800285 E962 Executive's guide to e-business : from tactics to strategy/ | 658.800285 F497d The death of "e" and the birth of the real new economy : business models technologies and strategies for the 21st century / |
Incluye indice
Vol. 1. Marketing ; Vol. 2. Panorama introductorio al marketing, la comercialización de productos y el comercio electrónico.