Kim, W. Chan. Mauborgne, Renée. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Boston :  Harvard Business Review Press,  2005 
 - xv, 240 páginas :  ilustraciones ;  25 cm. 
<br/><br/>Incluye referencia bibliográfica (páginas 223-229). 
<br/><br/>Creating blue oceans |<br/>Analytical tools and frameworks | <br/>Reconstruct market boundaries | <br/>Focus on the big picture, not the numbers | <br/>Reach beyond existing demand | <br/>Get the strategic sequence right | <br/>Overcome key organizational hurdles | <br/>Build execution into strategy | <br/>The sustainability and renewal of blue ocean strategy | 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>LCCN: </label>2004020857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Servicios--Productos<br/>Innovación--Productos nuevos
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2005 
<br/><br/><label>Dewey Class. No.: </label>658.802 K49b