International business : competing in the global marketplace /
Charles W. L. Hill
- Decimocuarta edición
- xxvi, 688 páginas : fotos, figuras, tablas ; 27 x 20 cm
Incluye contenido, glosario, índice de temas, datos del autor,
Part one. Introduction and overview | Chapter 1. Globalization | Part two. National differences | Chapter 2. National differences in political, economic and legal systems | Chapter 3. National differences in economic development | Chapter 4. Differences in culture | Chapter 5. Ethics, corporate social responsability and sustainability | Part three. The global trade and investment environment | Chapter 6. International trade theory | Chapter 7. Government policy and international trade | Chapter 8. Foreign direct investment | Chapter 9. Regional economic integration | Part four. The global monetary system | Chapter 10. The foreign exchange market | Chapter 11. The international monetary system | Chapter 12. The global capital market | Part five. The strategy and structure of intenational business | Chapter 13. The strategy of international business | Chapter 14. The organization of international business | Chapter 14. Entering developed and emerging markets | Part six. International business functions | Chapter 16. Exporting, importing and countertrade | Chapter 17. Global production and supply chain managment | Chapter 18. Global marketing and business analytics | Chapter 19. Global human resource management | Chapter 20. Accounting and finance in international business | Part seven. Integrative cases
9781265038540
Empresas internacionales Competencia económica internacional Inversiones extranjeras