McCarthy, E. Jerome <br/><br/>
Essentials of marketing /  
E. Jerome McCarthy ; with the assistance of Andrew A. Brogowicz 
 - Homewood :  Richard D. Irwin,  1982 
 - xvii, 540 páginas 
<br/><br/><label>ISBN: </label>0256026483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.8 M123e 1982