Handbook on key performance indicators for tourism marketing evaluation / World Tourism Organization (UNWTO) ; European Travel Commission (ETC) - Madrid : World Tourism Organization (UNWTO) : European Travel Commission (ETC), 2017 - 166 páginas Chapter 1. Introduction | Chapter 2. Key insights from members' survey | Chapter 3. Contemporary marketing evaluation | Chapter 4. Offline consumer marketing activities | Chapter 5. Online consumer-marketing activities | Chapter 6. Trade and B2B marketing activities | Chapter 7. Overarching marketing evaluation | ISBN: 9789284418510 Subjects--Topical Terms: Turismo--ManualesNegociosMercadeo Subjects--Index Terms: Indicadores turísticos Dewey Class. No.: 338.4791 W927h