Parkin, Michael <br/><br/>
Economics 

 - Decimocuarta edición 
 - Harlow :   Pearson Educación,  2022 
 - 865 páginas :  ilustraciones 
<br/><br/> Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/ 
<br/><br/>1. Introduction to e-commerce |<br/>2. E-commerce infrastructure |<br/>3. Building an e-commerce presence |<br/>4. E-commerce security and payment systems |<br/>5. E-commerce business strategies |<br/>6. E-commerce marketing and advertising |<br/>7. Social, mobile, and local marketing |<br/>8. Ethics, law, and e-commerce |<br/>9. Online media |<br/>10. Online communities |<br/>11. E-commerce retail and services |<br/>12. B2B e-commerce |<br/> 
<br/><br/><label>ISBN: </label>9781292433738 (electrónico) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economía
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Recurso electrónico