Tourism : the business of hospitality and travel /
Roy A. Cook , Cathy H. C. Hsu, Lorraine Taylor
- Sexta edición
- Harlow : Pearson Education, 2018
- 448 páginas : ilustraciones
PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |
1. Introducing the World’s Largest Industry, Tourism | 2. Marketing to the Traveling Public | 3. Delivering Quality Tourism Services | 4. Bringing Travelers and Tourism Service Suppliers Together | 5. Capturing Technology’s Competitive Advantages |
PART 2: TOURISM SERVICE SUPPLIERS |
6. Transportation | 7. Accommodations | 8. Food and Beverage | 9. Attractions and Entertainment | 10. Destinations |
PART 3: THE TOURISM ENVIRONMENT
11. Economic and Political Impacts of Tourism | 12. Environmental and Social/Cultural Impacts of Tourism | 13. Sustaining Tourism’s Benefits | 14. The Future of Tourism |