03041cam a2200337 i 4500 114122 DR-UNIBE 20251001155139.0 190816t2020 vp a 000 0 eng 9780367150006 DLC spa DLC rda DLC BIBLIOTECA UNIBE eng 338.4791 T727h 23 Tourism, hospitality and digital transformation : strategic management aspects Primera edición London ; New York : Routledge, Taylor & Francis Group, 2020 xxii, 228 páginas : ilustraciones Innovation and technology horizons Incluye referencias bibliográficas e índice. 1. Tourism, Hospitality and Digital Transformation: The Relevance for Society | 2. Digitalisation in the Hotel Industry | 3. Change Management and Leadership in the Fourth Industrial Revolution | 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers’ Loyalty and Willingness to Purchase | 5. Towards a Typology of Organizational Agility for Hotel Industry | 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal | 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland | 8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity | 9. Digital Application: Evidence from Zurich Airport | 10. Innovation in Tourism Destination Marketing | 11. Surf Tourism Knowledge System: A Conceptual Approach | "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher. Turismo lemb Gestión lemb Tecnologías de la información lemb 199528 Industria hotelera -- Administración Tajeddini, Kayhan, editor. 199479 Ratten, Vanessa, editor. 199480 Merkle, Thorsten, editor. 199481 Routledge (Firm) 199482 ddc BK 114122 114122 0 0 ddc 0 GEN Principal Principal NEW 2025-10-01 0 338.4791 T727h 251039 2025-10-01 15:52:25 Ej. 1 2025-10-01 BK