Cook, Roy A.  Hsu, Cathy H. C.  Taylor,  Lorraine L. <br/><br/>
Tourism : the business of hospitality and travel 

 - Séptima edición 
 - Hoboken :  Pearson,  2026 
 - 208 páginas 
<br/><br/> Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/ 
<br/><br/>PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS |<br/>1.	Introducing the world’s largest industry, tourism |<br/>2.	Marketing to the traveling public |<br/>3.	Delivering quality tourism services |<br/>4.	Bringing travelers and tourism service suppliers together |<br/>5.	Capturing technology’s competitive advantages |<br/>PART 2: TOURISM SERVICE SUPPLIERS |<br/>6.	Transportation |<br/>7.	Accommodations |<br/>8.	Food and beverage |<br/>9.	Attractions and entertainment |<br/>10.	Destinations |<br/>PART 3: THE TOURISM ENVIRONMENT |<br/>11.	Economic and political impacts of tourism |<br/>12.	Environmental and social/cultural impacts of tourism |<br/>13.	Sustaining tourism’s benefits |<br/>14.	The future of tourism |<br/> 
<br/><br/> Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing, and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental, and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples. 
<br/><br/><label>ISBN: </label>9780135319390 (electrónico) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Turismo<br/>Viajes
<br/><br/><label>Subjects--Index Terms: </label>Hostelería 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Recurso electrónico